Get a Free Subaru Badge of Ownership

Subarus tend to become part of the family, and a Badge of Ownership lets you show off your family values. Here's how you can get your free custom badge.

If you’re a fan of bumper stickers, Subaru’s Badge of Ownership should be a hit. You get to create your own custom Badge that shows off how many Subarus you’ve had as well as a little bit about your personality. This is a fun household freebie you can take on the road.

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Building Your Badge

A Badge of Ownership shows your history with Subaru as well as the values, hobbies, and interests that you hold dear to your heart. The first step is to choose your Loyalty Number, which is equivalent to how many Subarus you’ve owned in your life. Badges are available up to “10th”, and then there’s a broader “10+” option.

The other component of your Badge of Ownership is where you can let your creativity run wild. There are 53 Lifestyle Icons to choose from, and you can pick as many as you’d like. The layout is important to keep in mind here: The Badge starts with your Loyalty Number, and then each Lifestyle Icon is added on to the right. You can choose as many as you want out of the 53, but you might have trouble fitting the Badge on your car if you choose too many.

Variety of Lifestyle Icons

Subaru gives you plenty of Lifestyle Icons to incorporate into your Badge of Ownership. There are icons for sports like hockey, basketball, and mountain biking; values and industries like education and military; and causes and movements like breast cancer awareness. Pick your favorites and let people get to know you when they sit behind you at a traffic light.

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